Project
Overview
Highlights
MY ROLE
Product Designer
TOOLS
Figma
INDUSTRY
Fintech
Designing a stock investment application tailored for Nigerian users to simplify stock trading, promote financial literacy, and increase investment accessibility for beginners and seasoned investors alike.
Problem Statement
Due to various obstacles, the New York Stock Exchange and Saudi Tadawul are only accessible to wealthy individuals. Firstly, investment banks charge high commissions, ranging from $5 to $500 per trade, depending on the trade volume. Secondly, the lack of user-friendly and interactive application interfaces further restricts the accessibility of investing. Finally, the absence of real-time data feeds and algorithmic trading systems adds another layer of difficulty for potential investors.
Our Solution
To provide a state-of-the-art investment app solution to make investing simple, affordable, and easy. With three easy steps, investors can start investing in the NYSE and Tadawul.
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We also create an interactive interface where people can invest based on their beliefs and causes they support, e.g., investing in a company that supports global warming, investing in halal businesses, and so on.
Provide comprehensive learning support to new investors and various tools to assist professional traders in trading effectively.
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The Goals
Simplify investment: Provide an intuitive interface for easy stock trading.
Educate users: Offer tools and content to promote financial literacy.
Local relevance: Address the unique challenges of Nigerian users, such as limited financial literacy, Naira currency volatility, and mobile-first behavior.
Build trust: Ensure security and transparency in every transaction.
Design Process
Reasearch
Ideation
Analysis
Design + Prototype
Test
Business Need
User Needs
Stakeholder Interviews
User Interviews
Surveys
Intercepts
Data
Journey Maps
Personas
User Interviews
Synthesis
Whiteboarding
Sketching
Co-Creation Workshops
User Flows
Wires
Brainstorming
Low Fidelity Prototypes
User Testing
Validate
High Fidelity Prototypes
Iterate
UI Design
Measure Success
Business Objective
User Objective
User Testing
What did we learn?
Research
User Interviews: Conducted interviews with 20 Nigerians, focusing on their financial habits, challenges, and aspirations in stock investments.
Competitor Analysis: Studied local and global platforms like Bamboo, Trove, and Robinhood to identify strengths and gaps.
Insights:
Many users prefer apps with low data usage due to internet costs.
Trust is a critical issue; users need transparent transaction histories.
Financial literacy content should be localised (e.g, in Pidgin English or Yoruba).
Ideation
Main Features
Simplified Onboarding:
Easy registration with BVN integration
Portfolio Overview:
Display investments, returns, and insights at a glance.
Market Insights
Provide real-time data on the Nigerian Stock Exchange (NSE) and global stocks.
Local Payment Support
Seamless integration with local payment systems
competitive analysis
We did a comprehensive research of the direct and indirect competitors to know what’s currently available and what’s missing..
High commision charge 1.5%, Trade execution not transparent, No trading tools, Unreadable chart, 2-3 days waiting after withdrawal etc.
High commision charge 1%, Trade execution not transparent, No trading tools, Unreadable chart etc.
Users' orders are routed through multiple brokers, which costs them a lot in commissions.
Target Audience
Primary Users: Young professionals (ages 18–35) interested in entering the stock market.
Secondary Users: Seasoned investors seeking better tools for managing their portfolios.
Tertiary Users: Financial literacy advocates and educators.
Product
Interactive and simple to use trading console
Beginner-friendly investing and trading education materials
Advance chart tools to help amatuer and professional traders
Stock screeners to help you invest according to your beliefs
Portfolio management system
Who am I Designing For?
Based on the research I conducted, I was able to come up with two personas for the project as seen below.
Profile
• Age: 28
• Occupation: Customer Service Representative
• Location: Lagos, Nigeria
• Income Level: ₦100,000–₦150,000/month
• Tech Savviness: Moderate
Amaka Eze
Customer Service Representative
Amaka is interested in financial literacy and independence, with Low-cost investment options, that is beginner friendly.
Goals
Start investing with minimal risk.
Learn the basics of stock trading through the app.
Save for future financial security.
Pain Points
Intimidated by the complexity of stock market platforms.
Limited disposable income to invest.
Concerned about fraud and app security.
Profile
Age: 35
• Occupation: Business Consultant
• Location: Abuja, Nigeria
• Income Level: ₦400,000–₦500,000/month
• Tech Savviness: High
Chukwudi Okafor
Business Consultant
Chukwudi would love to build long-term wealth, he values precision and control over investments. He want an app with Advanced portfolio tracking, real-time data visualization and insights, and options for both local and international stocks.
Goals
Track and manage a diversified portfolio.
Access detailed analytics and market insights.
Invest in international stocks alongside Nigerian equities.
Pain Points
Existing apps don’t provide detailed analytics.
Real-time updates often lag.
Finds it cumbersome to switch between apps for local and global investments.
Measuring goals
Judging by this project is an mvp shipping, our main goals include;
Total downloads of the app.
Customer reviews on the apple appstore and google playstore.
Reflection
This was a very important project for me, and I am thrilled to have worked on it. I learnt a lot more about stock exchange, branding FinTech application requires in-depth knowledge of how cash flows based on time and exchange rates, and some understand of investments. I am looking forward to the release of the app.