Here are some common issues encountered while designing the new keystone mobile app

Bureaucracy and Decision-Making Process: Big banks often have intricate organisational structures and decision-making processes. This can lead to slow approval cycles and difficulty in getting design decisions implemented promptly.

Legacy Systems: Many big banks rely on older technology systems, which can be challenging to integrate with modern design principles and user experiences.

Regulatory Compliance: Banks are heavily regulated institutions, and design decisions must align with various regulatory requirements. This led to constraints on design choices and a need for thorough documentation and justification of design decisions.

Security Concerns: Banks deal with sensitive financial data, so security is of utmost importance. I had to ensure that user interfaces don't inadvertently compromise security.

Conservative Culture: The conservative nature of many big banks might lead to resistance toward adopting new design trends or innovative user experiences. Convincing stakeholders to embrace user-centered design principles and modern aesthetics was challenging.

Fragmented User Base: Big banks serve a wide range of customers with varying levels of tech-savviness and preferences. I had to create interfaces that cater to both digital natives and those who are less comfortable with technology.

Data Privacy and Consent: Collecting and utilising customer data for personalisation and improved user experiences must be done in compliance with data privacy regulations. I had to balance personalisation with user consent and privacy concerns.

Cross-Channel Consistency: Big banks often offer services across multiple channels such as mobile apps, websites, ATMs, and physical branches. Ensuring a consistent user experience across these channels was a bit of a challenge.

Scale and Complexity: Big banks have extensive product and service offerings, which made it challenging to create a cohesive and intuitive user experience that addresses all user needs without overwhelming them.

Innovation vs. Risk: Balancing the need for innovation with the potential risks associated with new design approaches or technologies can be a delicate challenge, especially in a risk-averse banking environment.

To address these issues, I prioritise collaboration with stakeholders, conduct thorough user research, engage in iterative design and testing, and was prepared to navigate the unique constraints and considerations of the banking industry.